The first meeting will be a conversation between the participant and MMH to get to know each other and learn about their job and community involvement. The conversation will be recorded (audio only). The audio will be used in the podcast and as voiceover for the video, in addition to structuring the story.

We will use the questions from the Annual Meeting Survey to prompt as needed. This is a conversation and not a formal interview.

We will talk about living here, the nonprofit they volunteer for/how they are active in the community, and what they do for a living to draw out what it is like to live and work here and how they have built a community.

Video Length: 1-3 minutes
Still Images: 10-15
Production Time Commitment: 2 sessions

Session 1 Video - Community Involvement

Showing the individual participating in their community activities.

The majority of the video will be produced as the subject engages in their community activity, as they should feel most comfortable in this environment.

Depending on the activity, audio will be recorded during the entire session to capture environmental sounds and organic conversation.

Session 2 Video - Workplace

Showing the individual at their workplace. Being mindful of OSHA, trade secrets, and privacy, we will keep this minimal. We also do not want to be too disruptive of operations.

A day in the life of... - the individual arriving at work, interacting with colleagues, and engaging in work (when possible).

To minimize the risk of showing too much, all shots will be medium-to-close-up and focus on the person working.

Session 1 & 2 Stills - Community Involvement and Workplace

We need environmental portraits on location and in their work environments. We will also be documenting the interactions between the individual, other volunteers, colleagues, the video crew, etc.

Length: 15-20 minutes/episode
Host: Seth Anderson

Using all available audio from the introductory meeting and potentially audio from the video production, we weave together a story about living and working in the Dickinson area.

Titles - engaging titles to capture the interest of local and non-local audiences

Promotions - host-read promotions will be strategically placed in each episode.

• Featured employer promo in the introduction

• Non-profit/community organization mention

• We may also promote Alliance programs such as Loyal 2 Local, Link U.P. and other local events as relevant to the stories

URL: www.BelongDickinson.org

We will migrate all relevant Living & Working content from www.daeda.org to www.BelongDickinson.org, making the new site the home to all things Living & Working for the Dickinson Area Economic Development Alliance.

• A dedicated page for each story with a link to a dedicated business highlight page with links to its website, career pages, social channels, etc.

• Dedicated business highlight page for all investors.

• Stills and b-roll from each production and media trade media will be used to fill out the site to give a snapshot of the area beyond the Belong stories.

• Dedicated communities pages to highlight the municipalities.

• Dedicated education pages to highlight the schools.

All videos will be hosted on a YouTube channel.

Each investor story generates 7 social promos driving traffic to the website

• 2 video teasers

• A photo montage

• 2 graphic/image posts

• A podcast episode promotion

• A story feature promotion

• The full video story feature

• A business highlight

Non-participating investors may get 1 business highlight social post in the calendar year.